Online shopping is popular because it offers convenience, affordability, and variety. Instead of heading to the store in person to buy desired goods, your customers can explore all their options at the comfort of their homes. All it takes is several clicks to have their items delivered right at their doorstep. However, this option lacks the touch-feel-try experience that in-person shopping offers, which can create concerns over the quality of your products.

As an eCommerce business owner, you have to prioritise attracting your potential customers and encouraging them to buy from you. One of the most effective ways to do that is to add high-quality product photos on your website.

Why Are Product Photos Important?

One of the downsides of online shopping is that buyers cannot touch or feel your products. While descriptive captions can help them visualise your products, you can entice more potential customers when you incorporate photos into your website.

When online shoppers are on the hunt for products, they quickly scroll through the possibilities. Photos that catch their attention causes them to stop and check for more details. Through product photography, you can show your items from multiple angles, showcase their best features, and encourage your potential customers to make a purchase.

What Are the Types of Product Photos?

As a business owner, you have to prepare to provide a wide variety of photos. The two basic types are products taken over a seamless white background from multiple angles with detail shots that concentrate on important selling-point features. Another type of product photos is lifestyle photos of the items used in context.

Aside from those two basic types, you can also take 360-degree product photos, super-high-resolution photos for zooming, and ghost mannequin photos. While not every selling platform requires all of these, you can use product photos depending on your preferences and requirements. Just make sure to take time to shoot high-quality images or hire a skilled commercial photographer.

What Makes a Product Photo Great?

Excellent product photos require good lighting, exposure, and focus. You have to produce shots that capture the attention of your customers right away and portray your items accurately. When shooting, make sure to work with natural lighting that does not cast harsh shadows, use simple backgrounds to let the viewers focus on your products, and expose all colours, shapes, and details of your goods properly.

Ideally, your photos should require minimal editing to help you save time and effort, so ensure that the products are correctly focused right from the beginning. Finally, show your items in the proper context and make them the centre of attention in your shots.

Product photography often requires quality equipment and the right skills. If you lack the necessary experience and tools to produce such high-quality photos, opt to work with our product photographer in Liverpool instead. We can help you entice your potential customers and showcase your products accurately.

Conclusion

Old, low-quality photos will not work when you are offering products online. Your customers value quality images, so you have to prioritise using product photos that help you sell. Follow the tips mentioned in this guide and consider working with a company with experienced product photographers to provide your shoppers with a virtual replacement of the retail hands-on experience.

Photos Forever is an independent, family-run firm composed of talented photographers in Liverpool and London. Contact us to book an appointment today!

As its name suggests, commercial photography is the business of creating photos for commercial use. Commercial photography can be used in many different forms, but the most apparent use of this form is found in advertising. Business owners and marketers alike use such photos for social media posts, print ads, brochures, and merchandising. 

Commercial photography is not about any particular form of art style; it is about the ability to use photos to sell products or services. In this article are four examples of photography styles that we regularly see in commercial photography. These photography “genres” are already art forms on their own, but are among the most common types we see in commercial photography because of their subject matter. 

Fashion photography

Fashion photography is the process of taking photographs of articles of clothing as worn by a human model. While the compositional techniques used in fashion photography highlight the uniqueness of a garment, it does so in relation to a human figure wearing it!

The key to good fashion photography is finding ways to make the resulting photograph unique. Besides mastering lights and composition, fashion photographers also need to be creative in coming up with striking poses that accentuate the product they are trying to market.

Product photography 

Another big part of commercial photography is product photography. Much like still-life art in the painting world, product photography focuses on capturing interesting details about a particular product. Product photographers often use exaggerated perspectives, dramatic lighting, and clean compositional techniques to highlight a product’s unique characteristics. 

For example, a product photographer working with a laptop computer manufacturer may be instructed to highlight particular features of the item, such as an improved keyboard layout or the thinness of the device. 

Food photography 

Contrary to popular belief, food photography did not start with Instagram users taking more time snapping pretty pictures of their meals than actually eating them. If you have ever ordered and got disappointed by food that did not look half as good as its picture on the menu, then you already understand the importance of a professional food photographer’s work.

Good food photography does not just entail knowing how to work a camera, but it also means having a good grasp of plating techniques. Food photographers also need to ensure that the lighting makes the food look enticing while still remaining “natural.” 

Environmental Portraits 

Environmental portraits capture people doing work in a suitable environment. This style of photography is a staple of commercial photography because it helps them visualise how a specific product is being used. As a result, environmental portraits are often bundled with product photography. 

Environmental portraits also do well in representing service-oriented businesses. If you are selling a janitorial service, then it is wise to include a picture of well-dressed, adequately equipped, and happy workers doing their job. 

Conclusion 

Commercial photography is not a definite style of photography; it is the ability to use the artform to sell products or services. A commercial photographer is, therefore, a versatile photographer able to effectively work with any subject matter as long as it serves your business needs. 

The services of this type of photographer can be used in everything, from print ads, brochures, social media posts, to flyers, tarpaulins or billboards. As such, ensure to hire the services of a competent commercial photographer near you to boost your business!

Are you looking for a professional commercial photographer in the UK to help you out? MyPhotosForever is a photography studio in Liverpool. We do commercial photography, portraits, weddings, and other events that require photography coverage. Contact us today for a free quote!

Megapixels are not the be-all and end-all of a good image, which is part of why professional photographers are still needed for their expertise and overall experience. They can take photos of anything and make it look exquisite and breathtaking from an angle you would never have thought possible; whether it be for a wedding or to highlight a product, you can definitely benefit from a professional’s work!

Choosing the right event photographer may not be as easy with so many specialities available, so this guide will help you determine the criteria to keep in mind when hiring the right professional photographer for your event. 

• Use portfolios as a starting point

If you do not know where to start, most photographers showcase their portfolios online, and some even do it on social media. Looking at their previous work will give you a good idea of whether they can deliver the kind of quality and style that your event requires. 

Reviews can also tell you about the photographer’s service and professionalism alongside the look of their photos. This can help you make a more informed decision beyond just the appearance of the photos.

• Convey the specific details

There are many kinds of event photographers out there, and each of them has a different speciality. Some professionals focus on weddings while others are excellent for music festivals. 

If you need a photographer for an event, make sure you hire one who will be able to cover it given their experience as different events will have varying logistical requirements. For example, a party photographer might not have the same equipment required to shoot a baptism and vice versa.

• Meet for an initial interview

Portfolios and reviews may showcase what the photographer has done in the past, but if you want specifics for your event, the only way to find out is if you hold an initial interview. Here, you should be asking about the photographer’s skills, specialities, and style. This would also be a good time to ask if the photographer can accommodate any specific requests for any aspect of the picture taking. 

It is also worth asking if your photographer is properly insured and if they require any written paperwork (like contracts) before getting started. 

• Specify your budget right off the bat

During the interview, check the photographer’s rates for different types of events. Be transparent about what your budget is and see what they can offer within those limits. 

It is important that you do not go over your maximum budget here; if you cannot afford a certain photographer’s fees, you should still be able to find someone who can deliver quality work within your budget. 

What does a photographer’s budget depend on? Much of it is based on travel costs, equipment used, post-processing and retouching, their day rate, and any special requests not included in the package. It will also depend on the locale where you live. For instance, a small town will likely have photographers with lower rates than if you were trying to hire someone in the heart of a bustling metro. 

• Become acquainted with the photographer

Your photographer will be with you for the duration of the event—and certainly before and after it as well. Getting to know them will ensure that you have the best experience with your professional photos. You should be comfortable around them, and they should make you feel like you are being treated with the utmost respect and professionalism as their client. 

You can meet with your photographer to discuss their portfolio and conduct the interview informally at any coffee shop or over a video call. If you feel that the photographer is best for your event after spending some time with them, then you can hire them with no worries. 

Conclusion

There are many types of professional photographers who are excellent in their own right, but choosing the wrong one for your event could lead to some very unsatisfactory results. This is why selecting the right photographer matters so much more than one would think! By doing your research on their portfolio and inviting them for an interview, you are making sure that the memories captured at your event will look just as you want them remembered. 

Hiring an event photographer also means hiring someone you can trust. Here at My Photos Forever, we are an independent, family-run photography firm that offers several photographic styles to suit your needs. To reach a professional photographer in Liverpool, visit our website today!

Memories are timeless treasures that must be cherished at all times. You carry them with you as reminders that define who you are and who you’ve grown to become over the years. 

You never truly know the value of fleeting moments until they become memories. Fortunately, you can preserve and remember them for many years to come by taking photos. Doing this lets you capture even your most precious moments on one of the most special days of your life—your wedding.

Planning your wedding day involves creating a schedule. Since your big day has countless memorable moments, giving the photography its due attention is crucial when setting up your timeline. 

• Getting ready

The preparation for the big day is one of the most important wedding highlights, and taking photos of the groom adjusting his cuff links or the bride applying makeup in picture-perfect lighting can complete your wedding story. 

Whether posed or candid, capturing getting-ready photos takes time. Timing and angles are important, and your wedding photographer can ask you several times to do a pose or step into your dress or shoes one more time to get the best possible photos. Therefore, it is advisable to pad your getting ready time by at least half an hour to account for the extra adjustments.

• First look

The first look gives you and the love of your life a glimpse into your married life. This is a highly anticipated moment because it is the first time you and your partner will get to see each other during your wedding day.

If you are doing a first look, we recommend having at least ten extra minutes to ensure a smoother run on your schedule. Meanwhile, add 15 to 20 minutes to this part if your first look location shoot is a bit far from your wedding venue.

Feel free to hire our experienced photographers in Liverpool. We can ask you and your significant other to pose and take photos while both of you are pretending to dance, laughing, or just being your normal selves to create a fun and candid look and feel for the shots. 

• Wedding party shots 

Your wedding guests are the people closest to your hearts, and your big day is important to them as much as it matters to you. Capturing your special moments with them on this special occasion is important.

During the wedding party shots, add 15 to 20 minutes to your schedule. It may take longer than you may think because there can be those who love chatting with everyone, taking selfies, and sneaking away to the bar among your groomsmen and bridesmaids. To be safe, pad this portion of the ceremony by half an hour, especially if you have a large wedding party.

Conclusion

Some issues may come along the way when planning your wedding day timeline. To have a smooth and hassle-free ceremony, make sure to add some more minutes to every portion of your celebration. Do not hesitate to talk to your event photographer in case of any issues with your schedule.

My Photos Forever is an independent, family-run photography firm that serves Liverpool and London. We specialize in wedding, commercial, events, and portrait photography. Contact us for a free quote!

The competition in the business landscape has become tougher than ever, especially with the continuous emergence of new players. Considering this, you constantly need to find ways to generate awareness about your brand and expand your customer base. Branding—or building the image of your product or company—is one of the commonly used strategies to achieve these and so much more.

With that said, branding is often easier said than done. Generating ideas and coming up with a concept can be quite challenging; executing them can be even harder.

You will only be able to see success from your branding efforts by sharing high-quality content. Considering this, professional photography can help you get the exposure you need and keep people engaged for all the right reasons.

In the sections below, you will learn three of the many compelling reasons to use professional photos in building your brand.

1. They Are Made By Professionals

This first thing that you must remember when it comes to professional photos is that they are made by skilled and experienced commercial photographers. These people have learned the basics and principles of photography. On top of that, they have top-notch cameras and gear and practice their creativity and professionalism in every project.

Using professional photos for your branding efforts means using skillfully and artistically shot photos.

2. They Can Accurately Represent Your Brand

You may have explored other options at first, such as using stock photos. Whilst some of these images can be indeed appealing, it helps to remember that they are not made with your brand in mind. Most of the time, you will have to tweak them to fit your brand’s style and persona. Even then, they would still not evoke the message or emotion that you want them to.

On the other hand, working with professional photographers will enable you to achieve images that accurately capture your brand style. They will take note of your requirements and use their expertise and experience to meet them.

Whether you need product shots, staff portraits, or publicity materials, you are guaranteed to get the snaps with a visual style aligned to your brand.

3. They Enable You to Get the Exact Images You Want

Aside from the style and the aesthetics, choosing professional photos means that you get the exact image you want to use for your branding campaign.

Before the shoot, you can set a meeting with a commercial photographer to discuss your ideas and goals for the project. The photographer will then propose ways to bring your ideas to life from a creative standpoint. Once everything is agreed upon, the professional will get to work and execute your vision.

At the end of the photoshoot, you will see the concepts you have previously discussed in their artistic rendition—sometimes even better than what you have imagined!

Conclusion

Whilst this route can be more expensive than settling with stock photos or self-produced images, you will surely reap the benefits of this investment. Using professionally taken photos in your branding campaign is a great way to turn people’s heads and generate awareness about your brand. Ultimately, this will allow you to take your brand to the next level and keep drawing people towards you.

Do you need a commercial photographer in Liverpool for your company’s branding strategy? We have got you covered! We offer an on-site and meticulously organised photography service for your various business needs. Get in touch with us at 0151 724 3826 to discuss your photography requirements.