Photography services are something that many people overlook as an aspect of an event. While many people think that an events photographer is a small aspect that is not as important as the main gigs of any event—this is simply not true!

A professional photographer can offer notable archive-ready works that can be used for social media accounts and business websites. When organising an event that is built to host prominent figures and signify the start of anything important, investing in these pros can make your event truly historical.

Think about how celebrity events are so successful and why they trend for weeks. Think about all the fantastic photos found on a Google search, showcasing stunning images and iconic photos. These were all likely made possible by a reputable photographer who has garnered the skills and equipment they need for their craft throughout the years!

Why Nothing Will Replace The Work Of An Experienced Events Photographer

When dealing with prominent guests, like public figures or even celebrities, they have positions and angles that need capturing to make a good photo. A professional does more than just put the camera on automatic mode, snapping a bunch of shots throughout the night. Modern cameras come with a wide variety of settings that allow a user who knows what they are doing to capture some of the best images of all time.

Why would you not want photographs that are of quality when you are dealing with an awarding ceremony, a formal event, or any event that provokes emotions in people? In an event, things often move quickly and happen in the blink of an eye—which a professional photographer is aware of and is trained to capture.

The Photos Are Not Your Usual Photographs

In an important event, photos are likely taken to be archived, used for social media relations, or website publications. These photos are normally of the highest resolution thanks to very sharp lenses and a fast, professional camera body.

Events photographers are trained to use these devices quickly and give out a set of images that show what exactly transpired that day. In fact, some images may even evoke emotions that make people feel like they were present on the day itself!

Photos of high quality are best used to show how great the event was, promoting a sense of professionalism and regard for quality by an organisation.

Why Hiring Anyone With A Camera Is Not The Best Bet For An Event

Photography is now something that practically everyone can get into, thanks to smartphones being equipped with better quality cameras and the production of cheaper digital cameras. This creates a void in quality, as very few are actually going to take it seriously and learn the ins and outs of their device.

A good photograph is more than just clicking the shutter button. Composition, lighting, exposure and other things play a part in creating powerful images—all of which a true photographer would know how to play with.

A professional event photographer’s task is one thing: to get amazing photos. They are not there to socialise or take part in an event, which means they can focus solely on their job of using their cameras to capture the best parts of the event. Their intimate knowledge of their equipment is going to blow anyone with a smartphone or someone inexperienced out of the water.

Additionally, their images will be great straight out of the camera, with minimum corrections needed on photo editing applications. If major edits are needed, they are also likely capable of using these programs—granting you stellar results you would not have imagined getting with a measly smartphone camera.

Conclusion

The knowledge and skills a professional events photographer has is irreplaceable and can make or break an event. Remember that events are organised with future memories in mind. Prominent figures or executives will be present in the event, so this means that they will be looking and feeling their best. Create a successful event that can be looked back at through the services of a professional photographer.

My Photos Forever is a family-run professional photography firm in Liverpool that covers the North West of the UK and in surrounding areas. For amazing events coverage that breaks barriers and produces high-quality images, get in contact with us to find out how we can make your event the best it can be.

While the adage, ‘Do not judge a book by its cover’ is commonly preached, it sadly is not the practice in the professional world. Whether you like it or not, others are quick to form an opinion of you based on the way you look. Your success in the real world, therefore, depends not only on your skills and experience but also on the first impression you have left with your colleagues.

This is what makes professional headshots incredibly important. It impacts your online brand and your success in building a professional network. A great professional portrait can easily attract clients and potential business partners, while a blurry one can harm your reputation and drive prospective customers away.

To help you achieve a professional headshot that will take your career to the next level, here are some guidelines to follow.

1. Ensure Your Photos Are In High Resolution

Regardless of your outfit or your setting, your efforts will be in vain if your face is out of focus. Blurry photos can make you look unprofessional and your online profile dubious, therefore crippling your potential.

To avoid this, it is best to invest in the right camera if you are doing this on your own. Moreover, compared to digital platforms like LinkedIn, remember that you will need higher resolution photos to get the best quality for printed materials.

2. Choose a Simple Background

Cluttered backgrounds can easily put off potential clients and headhunters. Considering this, avoid cropping your face from photos taken on busy occasions such as a beach vacation, a dinner, a concert, and so on.

Rather, set up a simple background like a plain white wall or a professional setting such as a decluttered desk or an organised bookshelf.

3. Ensure the Place is Well-lit

Another thing you have to look out for is your lighting. Avoid taking photos late in the day or during night time as the absence of light in these times can cast shadows on your face or make the photos dim. If you decide to use a bright flash or a lamp, you need to set them up strategically to illuminate all parts of your face equally.

The best way to go around this is to take your photos early in the morning or the late afternoon. Sit near a window to take advantage of the natural light.

4. Choose Your Outfit

You should choose the outfit you will wear for your headshot just like how you choose the outfit you will wear to a job interview or an important meeting with a client. Find a suitable business attire and make sure that they are ironed and straightened out.

Moreover, avoid shirts with tight patterns or those with bold and bright colours as they usually come out distorted in photos. Shiny accessories and jewellery may also come out distracting as they reflect the camera’s flash, so you should choose them carefully.

5. Practice Your Facial Expressions

After you have covered all the details from the camera, the background, and your outfit, the last thing to go over is your facial expressions and eye contact.

If you are not quite used to having your photo taken, it is a smart idea to rehearse in front of a mirror beforehand. Especially if you work in service-oriented industries, your goal is to convey trust through your professional headshot. Great eye contact with the camera and flashing your most genuine smile can help you achieve just that.

Conclusion

When it comes to your online profile, you need a picture that projects you in the best way possible. That said, you should avoid cropping yourself from group photos or using random selfies. Follow the tips above and you can achieve a professional-looking portrait photo and boost your business profile.

If you are looking for a professional photography studio in Liverpool, search no further! At MyPhotosForever, we prioritise your needs and offer our extensive experience and professionalism to capture the professional headshot that you require. Get in touch with us to learn more about our services.

One of the most significant milestones in anyone’s life is their wedding day. You may have a dream wedding day, and of course, you want to make sure it comes true. To remember this special occasion, you can hire a professional wedding photographer to capture your special moments. 

Wedding photographs are essential sentimental items you can keep in your lifetime. Looking back at this special day and showing the photos to your children will undoubtedly bring you back to that time and feeling. With that, you want to make sure that you work with the best event photographer and look your best in all the pictures. 

Here is a checklist of what you can do to have stunning wedding photographs:

Find a photographer you feel comfortable to work with

One of the worst kinds of wedding photographs is if you feel a disconnect of emotions. That happens when you and your event photographer are not comfortable around each other and do not have a good rapport. 

The best way to remedy this situation is to make sure you see their portfolio and sit down with them to discuss the feel that you want for your wedding photographs. Setting a meeting with your photographer is a great way to get to know each other and break the ice.

Additionally, it is best to book the same photographer who did your engagement shoot. This way, you already know what their output looks like and how they work with you. You would not have to worry about the quality of your wedding day photographs because you have experienced their style firsthand.

Make sure you work with the best glam team

You want to look your best on your wedding day, so booking a hair and make-up team to prepare you on your big day is essential. Before booking a team, make sure you have a mood board to show them the look that you want for your big day. Like your event photographer, you must ensure you are working with a reputable team by asking for their portfolio to see their previous clients and work. 

Another thing to note is that your glam team should be present throughout the day to make sure you always look your best. So, when you do your initial meeting, make sure you start building a good relationship with them so that you can work well on your wedding day.

Get enough rest before your wedding day

It is incredibly understandable not to be able to sleep before your wedding day because of the excitement. However, the lack of sleep and rest can affect the way you look on your wedding day.

To get a good night’s sleep, you might want to squeeze in a self-care ritual like taking a long warm bath and getting a massage to help you relax before your wedding day. When you get proper rest, you will glow and look excellent in your wedding photographs.

The Takeaway

Your wedding day is one of the most significant events that will happen in your life. Understandably, you want to keep memories of special moments that you can treasure. Working with a reputable event photographer and an excellent glam team will give you the best wedding photographs to keep. Once you have a reliable team to work with, all you have to do is focus on the memories you are about to make.

Are you looking for an event photographer? My Photos Forever is a photography company that focuses on wedding photography, commercial photography, and event photography in London and Liverpool. Get in touch with us and ask for our packages today!

Ever since cameras became ubiquitously attached to smartphones, taking photos has never been easier. With each year that passes, camera phones become more sophisticated and need much less manipulation. Novice users can take professional-level photos with the touch of a button.

While the technology has drastically improved in such a way that you do not need a degree in photography to take beautiful shots, there is still no substitute for creative skills and a professional’s trained eye. Whether for personal or business use, here are the five times you should hire a commercial photographer to take your photos:

1. Your CV headshot

A resume is a summary of your educational background and your professional experience that includes just one picture of you. In one photograph, a recruiter should be able to see your best angle, discover your best traits, and be able to tell if you are the right person for the job. Whether that’s actually possible with one photograph is debatable, but you will want a picture that projects you in the best way possible.

2. Social media for business

If you are using social media for business, hiring a commercial photographer will help you elevate your content and set it apart from any ordinary personal accounts. Professionally-taken photos can help you stand out, especially in visual-heavy platforms like Instagram, where you need eye-catching and provocative images to get people’s attention.   

3. Corporate press releases

Corporate missives need to have an air of authority. The press release itself will be written by a marketing or corporate communications executive who is adept at using the right language, so the accompanying visuals should also come off as competent and credible. You do not need to take thought-provoking photos, but you do want them to look polished, to convey professionalism, and to make your company look like it knows what it’s doing.

4. Real estate photography

The challenge of photographing real estate is that you can’t ask the subject to turn their face to catch the light or strike a different pose. Real estate photography’s subject is static and substantial. Sometimes some property subjects are not physically interesting at all. Still, you need to make them look appealing enough to attract potential investors and make the property look worth its big price tag.

5. Branding materials

You should carefully consider anything that you are going to use to identify your brand. If you invest in good logo design, you should also put the same amount of effort into photographs that are supposed to represent your brand. Grainy, out-of-focused, amateur photos can dampen your credibility. Suppose you are going to put together newsletters, catalogues, or a brand book. In that case, you need a professional photographer to put everything together and make it look cohesive with your brand’s values.

Even if it seems cheaper and easier to do everything yourself, especially when conventional cameras are readily available, do not compromise on quality. You aren’t paying commercial photographers for the fancy equipment they use, but rather the impressive skill it takes to illuminate, layout, and frame a subject and showcase it in the best light.

Are you looking for a commercial photographer in Liverpool? We are a family-run firm that offers business, portrait, event, and wedding photography. Let us help you capture your important moments. Contact us today for a free quote!

Unlike shopping at a brick and mortar store, customers only rely on product images to make purchase decisions. To make up for the in-store experience of feeling and examining the product, they zoom in and out on photographs instead, alternating between angles to finalise their purchases.

With this in mind, it is undeniable that photographs affect your customer’s judgement. Your brand heavily relies on the images you decide to showcase on your website—in other words, the care you place into your visuals directly affects your business, as well as your brand reputation and credibility.

Remember that first impressions are everything, and a single image could be the deciding factor of making another sale. If greeted with low-quality images that barely highlight the best of your product’s features, prospective customers will deem your website as not trustworthy and therefore, not worth investing in. To ensure that you never miss out on sales, here are some tips to consider:

1 – Provide your customers with multiple angles

Contrary to what many business owners do, displaying a single product image will not be able to satisfy your customers. Keep in mind that you are compensating for the fact that your products are sold online, where experiencing the quality of a product cannot be done.

Examining a product is necessary for the purchase process, so provide your customers with enough material. Provide images of the product in multiple angles, ensuring that all images are of the highest quality. This way, they can scroll back and forth for as long as they want, zooming in on all the details.

2 – Do not use supplier images

While it may be incredibly tempting to use supplier images, keep in mind that standing out from the crowd is your ultimate goal. Hundreds of other businesses working with your suppliers will likely be using the exact same images. This greatly reduces your credibility and trustworthiness, as you let your customers know that you have not much to offer.

To ensure that your products always get chosen, put your own stamp on the products. In other words, invest in creative shots only your shop has. This furthers not only your credibility as a seller, but establishes your brand identity. This is crucial for your long-term success, as being on top of mind means more sales.

3 – Hire models

If your shop focuses on fashion, your products must be exhibited on real people—mannequins do not represent real bodies and if you wish to build trust, you need the help of other people to convince your buyers. Once again, keep in mind that you need to compensate for the fact that your customers are shopping online—without the opportunity to try clothes out, they need to see exactly how a clothing item fits a real-life person, flesh and body.

Modelling goes beyond the realm of fashion. Products for animals also need the help of furry friends, as with lifestyle products like ceramics and makeup lines. Even if you only need hands and specific parts of the body, having a model around increases your visual creativity. 

Enlist the Help of a Professional eCommerce Photographer

The need for professional photographs is crucial for any online business store. These photos communicate information and answer questions in ways your descriptions cannot, so investing in eCommerce photography is a non-negotiable part of your business.

In a highly competitive landscape, an online shop that is informative, trustworthy, and aesthetically pleasing wins the race. With visual efforts in place, you’ll be able to increase conversions, generate sales, and achieve the growth you have always dreamed of.

On the hunt for corporate photographers in Liverpool? Fret not, My Photos Forever offers you the best solutions. As an independent family-run photography firm, we specialise in capturing moments untold and of course, your company’s products and services. Allow us to tell your brand’s story through our photographs and we will let you focus on what you do best. Get a free quote from us today!